“The closest thing you can get to a guaranteed homerun in copywriting...”
Get The Latest "Torture-Tested" Copywriting Developments Straight From The Industry's Leading "Copywriting R&D Laboratory"
Delivered to you in real time with clear and actionable video trainings - including “battle plan” worksheets - so you can implement the most proven copywriting tactics immediately
All For Less Than The Price Of A Typical “Copy Course”
A Special Invite
For the savvy business owner, copywriter, or marketer who wants to know every critical, new copywriting development only the working pros and insiders know...
... but wants to know them all in real time, not weeks or months later...
... and wants to quickly know exactly HOW and WHERE to execute this stuff and make sales TODAY.
Dear friend,
Remember those sudden compliance changes on ad platforms that were wiping out business accounts almost overnight?
See...
The first rumblings about that swift shift in compliance were heard at a specialized “R&D Laboratory” for copywriters...
... many of whom started noticing weird fluctuations in their client campaigns, and a tighter squeeze on what you can and cannot say in an ad.
And only a handful of clued-in businesses (thanks to the wicked fast reporting from those working copywriters and ad specialists in the field) managed to pivot quickly...
... and avoid the eventual ad account “ban hammer” before hundreds of thousands in lost revenue dollars went up in smoke.
On that same note...
Remember when the world suddenly stopped spinning in Q1 2020 after the initial viral outbreak... and we were all forced indoors with no certain end in sight?
Where almost overnight...
Many businesses—especially brick and mortar or anything involving contact with humans—faced near-certain extinction if they couldn't figure out how to get new customers and buyers.
Well, it was inside that very same “Copywriting R&D Laboratory” that critical “pivot and recovery” strategies came to life...
... where working pros immediately shared what worked best to re-position offers, move stuff online, or come up with new “selling hooks”...
... or even whipping up completely new products and services that’ll sell even in scary, uncertain times.
And again...
It was those savvy businesses and copywriters in tune with the cutting edge developments...
... and the “guaranteed to work today” strategies inside that “Copywriting R&D Laboratory” that survived those tough times.
And that’s just two of MANY examples of how this collective wisdom of working pros operating behind tightly closed doors inside this “Copywriting R&D Laboratory”can decide the future of your business or your copywriting career.
It’s where “new marketing laws” get passed.
Where new advertising shortcuts and tactics spring to life that can slash lead costs and juice up sales.
And it’s where outdated marketing gets immediately replaced with faster, more profitable methods aligned with today’s markets.
So how do they do it?
It’s simple, really.
And with over 148 years (and counting) of documented direct marketing history and copywriting knowledge to sort through and filter...
... it’s only possible to extract what works in TODAY’S markets by performing almost torturous testing of every so-called “proven method.”
See, in a world where everyone seems to be making larger-than-life claims, the true experts know to judge a promise on only one single criteria - proven results!
Kind of like when Ford Motors hurls its brand new F-150 truck into the miserable, mud-ridden plains of Borrego Springs, California...
... and puts it through “hell and back” in piping hot n’ humid conditions, just to prove their trucks can actually function in extreme and off-road conditions.
The idea is this: If a pick-up truck can survive THAT ordeal and still start... you can rest assured that it’ll haul, tow, and traverse anything you can think of in “civilian land.”
And it’s that same rigorous testing we do with sales copy inside the “Copywriting R&D Laboratory” called Copy Chief.
Over 1000+ active, professional copywriting specialists brief you... and immediately report back what’s making the sales today.
And here’s what’s great about this “marketing torture-testing” approach:
Whenever our top copywriting specialists collectively agree that a NEW method, framework, or strategy makes you sales today...
... you’ll almost instantly get the simplified, and ready-to-execute version for your business (or your client’s business.)
It’s a lot like an "over the air" update your iPhone gets from Apple whenever a cool, new feature or capability comes to life.
As the smartphone user—all you see is a happy message lighting up your screen saying:
“Congratulations! Your iPhone is now up to date. Your camera can now capture every wrinkle on your forehead in stunning HD.”
So what it is, really...
Is a living, breathing peer-review system for business owners, marketers, and copywriters.
Where you can “bet the house” on the cutting-edge information you receive...
... because it’s already vetted, tested, and deployed in TODAY’s highly-sophisticated and competitive markets. (And not just because it worked on “Clickbank” for a couple of months 17 years ago.)
If you were to get your hands on all the trainings and collective wisdom of the Copy Chief “R&D Laboratory” individually...
... you’d likely have to spend upwards of $50,000 and perform YEARS worth of marketing tests across dozens of industries.
But—because it’s now delivered on a brand new and enhanced digital platform and communication system...
... you can now stay on the cutting edge of what makes sales TODAY for less than the price of ONE single copywriting course!
“Wow! Wow! & Wow again! [These Trainings] will SERIOUSLY improve your copy & marketing!
- Eran Malloch, Copywriter
“Copy Chief helped
me build a career from scratch, work with legends, and provide
for my family as a mother of 5."
me build a career from scratch, work with legends, and provide
for my family as a mother of 5."
- Melanie Warren
What’s Included In Your Training Dashboard?
Core Copy Skills
Learn the fundamental skills needed to confidently create any and all pieces of persuasive copy including research, storytelling, and more!
Web Design That Converts w/ Greg Merrilees
How to Transform Your Website into a Marketing Machine! Learn to avoid costly mistakes, and transform your website design into a conversion machine.
Retail Price: $97
Included with membership
The Question Authority Research Method w/ Kevin Rogers
Retail Price: $97
Included with membership
The Halbert Research Method w/ Bond Halbert
Bond Halbert, son of the legendary copywriter Gary Halbert, reveals his father’s winning marketing language method (perfected for modern digital marketing!)
Retail Price: $97
Included with membership
The 4x6 Copywriting Formula w/ Kevin Rogers
The end-all be-all method for writing bulletproof, no-holes sales letters. Learn how to create an entire sales letter in just 10 tiny index cards.
Retail Price: $97
Included with membership
The Sales Letter Research Method w/ Mike Schauer
Mike Schauer from Swiped.co walks us through his process for uncovering and reverse-engineering the best converting sales pages in any market.
Retail Price: $97
Included with membership
The Art of Copyboarding w/ Joe Schriefer
Joe Schriefer’s Copy-boarding method solves the two problems that lead to bad copy. By using this in your copy, you’ll make it hard for even the most skeptical prospect to refuse your offer.
Retail Price: $97
Included with membership
The Promise-ability Matrix w/ David Deutsch
Learn how to dial in the perfect persuasive balance of promise and believability that gives your copy the ultimate “A-Lister’s Edge.”
Retail Price: $97
Included with membership
The 9 Buyer Types w/ Melanie Warren
Discover the 9 distinct “categories” of buyers in your audience (and how they secretly make decisions in their head.)
Included with membership
Big Idea Copywriting w/ Todd Brown
In this 2-part series, you’ll learn how to identify the “Big Ideas” behind great marketing campaigns (and reverse engineer them for your own copywriting.)
Retail Price: $97
Included with membership
The Bullet Writing Masterclass w/ Brian McLeod
Bullets are the most powerful weapon in your copywriting arsenal. Discover how to write bullets (also called “fascinations”) that pack a punch and create curiosity for your product.
Retail Price: $97
Included with membership
Dialogue Driven Copy Generator w/ Nate Dye
Enjoy this powerful tool for creating headlines (subject lines and bullets) with the prospect’s own words.
Retail Price: $97
Included with membership
The Avatar Research Method w/ Allison Carpio
How to look past the surface and deep inside the minds of your best avatar. A skill every business and every freelance copywriter needs.
Retail Price: $97
Included with membership
How To Be You, But Funny w/ Max Hamm
Learn to inject laughs into your messaging with some of the top joke frameworks used by stand-up comics. Written, spoken, video… they work everywhere.
Retail Price: $97
Included with membership
How To Find, Study, and Reverse-Engineer Winning Copy Controls w/ April Dykman
Control-beating copywriter April Dykman teaches us how to find, study, and reverse-engineer high-converting copy campaigns.
Retail Price: $97
Included with membership
In this cornerstone training, get fill-in-the-blank templates and word-for-word video scripts that instantly help you bond with your future customers.
Retail Price: $97
Included with membership
List-Building Lead Magnets w/ Rachael Kraft
Retail Price: $97
Included with membership
The Long-Form Sales Letter w/ Henry Bingaman
Learn the hidden psychological triggers that demand attention, get people to go through your entire sales message, and put them in a buying frame of mind.
Retail Price: $97
Included with membership
The Advanced Copy Creation Blueprint w/ Kevin Rogers
The fool-proof 9-point process for writing a winning ad every time. Learn how to “tick all the boxes” in your copywriting process to consistently craft ads that convert.
Retail Price: $97
Included with membership
Money Skills
Copywriting “Money Skills” are the skills that directly increase sales for your own products, or make you more in-demand as a freelancer.
Email Copywriting w/ Chris Orzechowski
Master the most effective email copy strategies... right down to subject lines, length, transitions, calls to action, and more.
Retail Price: $97
Included with membership
Facebook Ad Copywriting w/ Mike Rinard
Mike takes us through his process for how to 5x your results on Facebook Ads (including how to “re-write” your best performing ads so they keep making you money.)
Retail Price: $97
Included with membership
Advertorial Copywriting w/ Rachel Mazza
Learn how a single page can be responsible for turning strangers into hot prospects that know, like and trust you.
Retail Price: $97
Included with membership
The 60 Second Sales Hook w/ Kevin Rogers
Learn how to instantly establish Know, Like, and Trust with your buyers (and why these three bonding components are crucial to your success!)
Retail Price: $97
Included with membership
How To Sell With Story w/ Mike Rinard
Mike Rinard and Kevin walk you through the StoryMapping process: a step-by-step formula for writing short, compelling, story-driven copy that works across all your marketing.
Retail Price: $97
Included with membership
Freelancer Skills
As entrepreneurs, there are also fundamental business and marketing challenges we face. That’s why we’ve created a place specifically for the business side of freelancing.
Access special “on the job” trainings and chat with professional freelancers to get help managing clients, projects, and business operations. You’ll learn how to launch, grow, and manage your freelance business like a pro.
The Rebel Yell w/ Kevin Rogers
How to tell your story in two sentences… in a fascinating, compelling voice that gets prospects begging to buy from you.
Retail Price: $97
Included with membership
3 Paths For Successful Freelance Copywriting w/ Kevin
Get a clear, actionable path for building your career as a freelancer (by doing it your way while avoiding headaches and common mistakes.)
Retail Price: $97
Included with membership
The Freelancer’s Journey w/ Rachel Mazza
Ready to get PAID for your copywriting skills? We’ve created a helpful tool called The Freelancer’s Journey to help you launch and grow your freelance business.
Retail Price: $97
Included with membership
Beyond Client Freelancing w/ Kevin Rogers
Discover how to position yourself above the noise as a REAL PRO FREELANCER, and finally get the respect, gig quality, and revenue you deserve.
Retail Price: $97
Included with membership
Make Sales Your Strength w/ Casey Stanton
How to excel past just “landing” clients. Network with style, close the deal, get referrals from big names, give gifts they’ll never forget, and more.
Retail Price: $97
Included with membership
Landing Your Dream Gig w/ Kevin Rogers
Ditch the feast and famine cycle. Discover what smart freelancers are doing to attract the best clients (and stay booked year-round!)
Retail Price: $97
Included with membership
Heroic Project Management w/ Abbey Woodcock
Master the skill that divides the “typical freelancers” from the rockstars. PLUS, enhance your business and delete stress that comes with juggling projects.
Retail Price: $97
Included with membership
How to Deliver (and Sell) A Heroic Copy Critique w/ Kevin Rogers
Learn how to identify quick wins (like copy critiques) that move the needle and position you as a true conversion superhero.
Retail Price: $97
Included with membership
The Freelancing Profit Pie w/ Kevin Rogers
How to slice up your freelancing time and energy to earn more, grow faster, and stress less.
Retail Price: $97
Included with membership
Copywriting Crash Course
New to copywriting? Here's a crash course to walk you through our best trainings so you can confidently write copy that works.
How to Build a Solid Foundation w/ Kevin Rogers
Maximize the results you get through the crash course by learning “insider” tips Kevin has gathered through his years of coaching copywriters.
Retail Price: $97
Included with membership
What is Copywriting? w/ Kevin Rogers
A jargon-free crash course into the world of direct response copywriting so you know what it is, how it works, and how YOU can make money with it.
Retail Price: $97
Included with membership
The Avatar Research Method w/ Allison Carpio
Study the fundamentals of research (something most marketers and copywriters skimp on) to give yourself the ultimate copywriter’s edge.
Retail Price: $97
Included with membership
The Halbert Research Method w/ Bond Halbert
Copywriting insights tested over decades – adapted by a legendary marketer for the modern marketing world.
Retail Price: $97
Included with membership
The Sales Letter Research Method w/ Mike Schauer
Mike Schauer from Swiped.co walks us through his process for uncovering and reverse-engineering the best converting sales pages in any market.
Retail Price: $97
Included with membership
How to gather every last piece of juicy information, every single hidden gem… then use it to write kick-ass copy that sells.
Retail Price: $97
Included with membership
The 4×6 Copywriting Formula w/ Kevin Rogers
The end-all be-all method for writing bulletproof, no-holes sales letters. Learn how to create an entire sales letter in just 10 tiny index cards.
Retail Price: $97
Included with membership
The Bullet Writing Masterclass w/ Brian McLeod
In this lesson, you’ll discover how to write bullets (also called “fascinations”) that pack a punch and create curiosity for your product.
Retail Price: $97
Included with membership
3 Paths to Successful Freelance Copywriting w/ Kevin Rogers
There are many ways to build a successful freelance career. This training will show you how to build your ideal freelance career while avoiding common mistakes and pitfalls.
Retail Price: $97
Included with membership
Creating Samples For Your Portfolio
How to create and present portfolio samples that help you land your dream gigs. This is a hands-on, take-action exercise that will help you build real assets for your biz.
Retail Price: $97
Included with membership
The Freelancer’s Journey Timeline w/ Kevin Rogers
In this training you’ll get the clarity you need to avoid getting distracted so you can stop “winging it” and focus on the crucial “right now” problems and move your business forward.
Retail Price: $97
Included with membership
The 60 Second Sales Hook w/ Kevin Rogers
Bond with your ideal prospects in 2 sentences and make them WANT to start working with you- all in under 1 minute!
Retail Price: $97
Included with membership
PLUS – NEW COPYWRITING AND FREELANCING
MASTERCLASSES
We regularly bring you exclusive masterclass trainings with top industry experts. With these new trainings, you’ll be able to lead your industry as a true marketing expert, and always be in-the-know of what’s working now.
All for the affordable price of $97 /month.
Guest Experts and Copywriting Legends
Top industry experts and marketing legends teach these exclusive workshops you won’t get anywhere else. You’ll learn from the best in the business like John Carlton, Todd Brown, Laura Belgray, Todd Herman, Dean Jackson, Parris Lampropoulos, David Deutsch, Marcella Allison, and many more
Using Humor to Build a Strong Brand w/ Jonny Vance
Jonny takes us “behind the video” and breaks down how his script for Lume Deodorant sold $20M in 10 months (up from just $1.5 the previous year).
Retail Price: $97
Included with membership
How to Bullet the Podcast w/ Parris Lampropoulos
Retail Price: $97
Included with membership
Web Design That Converts with Greg Merrilees
How to Transform Your Website into a Marketing Machine! Learn simple design techniques that will complement your copy (instead of crippling it.)
Retail Price: $97
Included with membership
Behind The Copy of ASK Method 2.0 w/ Abbey Woodcock
An expert view into current controls in the most competitive markets, plus a breakdown of WHY they’re working well.
Retail Price: $97
Included with membership
Behind The Control w/ Dan Ferrari
A rare chance to go deep behind the copy of a live campaign to learn all the critical thinking and behind-the-scenes decisions that made it such a success.
Retail Price: $97
Included with membership
Behind The Copy w/ John Carlton
Get “behind the scenes” with one of the greatest copywriters of all time as he breaks down his top performing sales letters.
Retail Price: $97
Included with membership
Ultimate USP Training w/ Ross O’Lochlainn
How to get SUPER CLEAR on why your customers should choose you … instead of your competition.
Retail Price: $97
Included with membership
Freelancer’s Guide to Million Dollar Webinar Scripts w/ Joel Erway
In this training Joel Erway shares a proven, successful webinar formula for getting prospects excited and ready to buy.
Retail Price: $97
Included with membership
The 9 Buyer Types w/ Melanie Warren
Discover the 9 buyer types in your audience (and how they secretly make decisions in their head).
Retail Price: $97
Included with membership
Deep Dive Sales Page w/ Ryan Levesque
Learn how survey responses are used at the highest level to transform a sales page from average to epic.
Retail Price: $97
Included with membership
How to Be So Good They Can’t Ignore You w/ April Dykman
The ultimate introduction to freelance copywriting from one of the best in the business. Learn how to study control copy and pro-level writing processes.
Retail Price: $97
Included with membership
The 16-Word Sales Letter w/ Evaldo Albuquerque
The essential 16-word phrase that sums up this top-copywriter’s winning offers. Plus, the 10 questions every copywriter MUST be able to answer before writing a first draft.
Retail Price: $97
Included with membership
List-Building Lead Magnets w/ Rachael Kraft
Learn how to create and use these List-Building Lead Magnets to grow your email list, attract your ideal prospects, and turn new leads into excited buyers.
Retail Price: $97
Included with membership
21 Rules For High-Caliber Copywriting w/ Mike Ward
Mike Ward, the Executive Publisher at MMP, shares the 21 copywriting rules he gives to new writers joining his team at Money Map Press.
Retail Price: $97
Included with membership
How to Reverse Engineer Top Copy Campaigns w/ April Dykman
April Dykman teaches us how to find, study, and reverse-engineer high-converting copy campaigns.
Retail Price: $97
Included with membership
The Promise-ability Matrix w/ David Deutsch
Walk through the two most critical elements of great copy… promise and believability (and learn how to find the happy medium between the two.)
Retail Price: $97
Included with membership
Creative Collaboration for Copywriters w/ Henry Bingaman & Jedd Canty
In this training, not one, but TWO senior copywriters reveal the fun, the nasty, and the truly raw process behind major copy campaigns where millions are on the line.
Retail Price: $97
Included with membership
I have been blown away by the trainings, the new platform and all the value you have provided. Thank you, thank you, thank you. I don't need anything right now except more hours in the day to get through this and write.
- Copywriter Julie Carrol
Strong, plain-English, real-world, ready-to-use training tools. Everything builds confidence and skill. I haven’t been this invigorated about my career in 20 years. I’m mapping my transition from corporate soldier to freelance copywriter and I know CC is going to be at the centre of this.
- Pete Fadeyev
Here’s how you can use the Copywriting Training Dashboard to accelerate your copywriting and marketing results FAST:
Beat Sheets
Fill-in-the-blank templates that guide you step-by-step through the TOP copywriting formulas being used by A-Listers today (like the Rebel Yell, the 4x6 Sales Formula, and more.)
Core Copy Skills
Learn the fundamental skills needed to create any and all pieces of persuasive copy including research, storytelling, and more!
Freelancer Skills
This “Freelancer Skills” training series gives you the job-training you need to launch, grow, and manage your freelance business.
Money Skills
Copywriting “Money Skills” directly increase sales for your own products, or make you more in-demand as a freelancer.
Copywriting Crash Course
New to copywriting? Here's a crash course to walk you through our best trainings so you can confidently write copy that works.
Guest Experts
Top industry experts and marketing legends teach these exclusive workshops you won’t get anywhere else.
“I just finished my ‘Question Authority Worksheet’ and I’m so happy I took the time to complete this exercise. I am absolutely blown away with my findings. Hands down – best homework ever! This has really changed everything for me and my business. Thank you!
- Christine McLvor
I’ve only been a member of Copy Chief for a couple of weeks, but already learnt so much. The 4x6 Copywriting Formula training is the best I have ever come across, and I can implement what I’ve learnt straight away.
- Kathy Joyce
Why You Should Get Access To The Copywriting Training Dashboard Today...
As we grow the quality of our Training Library, the value of Copy Chief also continues to grow, and so will the price.
Risk Nothing With Our Easy
30-Day Money Back Guarantee
Risk Nothing With Our Easy 30-Day Money Back Guarantee
Come and enjoy full access to everything the Copywriting Training Dashboard has for you over the next 30 days, if you aren’t blown away by the value, then we will return your fee, no questions and no hassles.
Here's how my conditional guarantee works:
- Log in to your Copywriting Training Dashboard
- Watch at least 2 full trainings out of the 30+ trainings
- Complete the assignments in those trainings
That's all we need to give you a custom path to getting immense value from Copy Chief. If you aren't convinced of the value after doing those three steps and implementing the advice I offer then I will refund you 100% with no question and no hard feelings.
Access To The Copywriting Training Dashboard Includes...
- Full Year (365 Days) of Access to the Copy Chief Training Suite and Exclusive FB Group
-
30+ Proven Copywriting Frameworks and Trainings (Including new trainings added each month)
-
Access to a Training Dashboard that will guide you through ALL the trainings in an easy-to-use, go at your own pace format. It works GREAT on mobile and allows you to track all your learning progress
- Access to new Guest Expert Training Replays, You’ll be the first to access new Masterclass trainings from industry experts and marketing legends such so you’re always “in the know” of what’s working now.
ACCESS THE COPYWRITING TRAINING DASHBOARD TODAY!
Get Access to the ENTIRE Copywriting Training
Dashboard at our lowest price ever!
Dashboard at our lowest price ever!
$
97/month
(3 month commitment or save money on an annual plan)
- Unlimited Access to the Copywriting Training Dashboard with 30+ exclusive trainings
- Flexible month-to-month payments at our lowest price (3 month minimum)
- Copywriting frameworks, templates, and “beat sheets” to help you create winning copy quickly
- Includes everything listed above
- 30 Day Conditional Guarantee (Try Risk Free for 30 days by following these steps)
- Access to this month’s new Masterclass Training
- Exclusive discounts on intensive coaching programs and live events
- And more!
*** Discounted Annual Plan Available
Why A 3 Month Commitment?
Copy Chief is widely known as the best place for freelancers and business owners to level-up their copywriting skills. This powerful training dashboard works best for those who are ready to get serious with their training. To provide you the best training possible, and make it clear that this is for marketers who are ready to go "all in" with their business – we require a 3-month commitment to get started. After that, you're welcome to cancel anytime.
“I almost feel guilty paying the low price and learning so much. Great stuff.”
- Miles Moyers
“The video on copy-boarding from Joe Schriefer is worth my membership price alone”
- James Brotherston
Hi, I'm Kevin Rogers.
Our mottos is: Nobody Writes Alone because we watch each other’s back with honest and instructive copy critiques, Masterclass level trainings, and searchable framework templates to help you stay on track and pump out copy fast.
I’m proud to say that the name Copy Chief has become synonymous with quality and integrity in copywriting across the industry. This is where the top direct response marketers and business owners come to meet and hire their copywriters.
Whether you've been writing and marketing for 3 months or 30 years, you'll be blown away by what you experience inside. Our members consider Copy Chief their secret weapon in business.
This community works so well because we keep things simple...
Everything we share is based on results, everyone treats each other with respect, and everyone invests in their membership so they can get the most return from it.
If you'd like to learn from the very best in our industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what's working today)...
Then, welcome! You've found your new home.
Kevin Rogers
Whether you've been writing and marketing for 3 months or 30 years, you'll be blown away by what you experience inside. Our members consider Copy Chief their secret weapon in business.
This community works so well because we keep things simple...
Everything we share is based on results, everyone treats each other with respect, and everyone invests in their membership so they can get the most return from it.
If you'd like to learn from the very best in our industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what's working today)...
Then, welcome! You've found your new home.
Kevin Rogers
