No great copywriter sits down at a blank piece of paper and writes a promo at the drop of a hat.
We all know that.
But the hardest part of any copywriter’s job – research – is often the most veiled part of the copywriting process.
Where do I even start researching?
How can I organize my research so it doesn’t overwhelm me later?
Is there such a thing as too much research?
Wonder no more!
In this financial training (Part 3 of 7) Joshua Lee Henry will give you a step-by-step walkthrough of the research process he and other Agora writers use to write successful 7-figure promos.
Joshua Lee Henry is a former mega-church pastor turned financial copywriter. Currently, he writes for Money & Markets, one of the fastest-growing franchises at Banyan Hill.
With several multimillion-dollar promos under his belt, Joshua has brought in tens of thousands of new customers for his financial publishing clients.
But more importantly… he’s an expert on breaking into the financial copywriting world (and succeeding there).