Unless you’ve been trapped in a cave, then you already know that VIDEO IS KING in the new world of Direct Response marketing.
You also know that CREATIVE STORYTELLING is now the all powerful QUEEN, because the old way of persuading prospects with hyped up claims and fear mongering not only reeks like a crusty gym sock – it’s a major “no no” on major ad platforms.
Our industry has been forced to come up with creative new ways of telling sales stories that persuade prospects to take action.
The best companies are leading the way by re-inventing the concept of the traditional video sales letter. Gone are the days of rotating text on slides with a few photos and charts tossed in like a bad office presentation.
Today, everything is driven by VISUAL STORYTELLING sales scripts to produce Visual Sales Letters – small screen movies that deeply engage buyers like never before.
This means, in order to compete, advertising copywriters must become equally confident at writing visually as they are at writing persuasively.
Fortunately for us, we have Michael Hauge to show us the way.
Michael Hauge is the go-to Hollywood script consultant for major production studios, directors, and Oscar nominated actor/producers stars like Will Smith.