Let’s Get Your 2024 Plan Together!
The Copywriting Crossroads Summit was a smash success. Copywriters who attended called it “life-changing” and said they now have “total clarity” on how to position themselves as a Best In Category Copywriter for 2024.
There is still time for you!
Rob and Kevin are actively coaching copywriters inside the CCS Private Club right now.
Get your full high-quality recording of the Summit, your personal Playbook, and we will help you put your plan into action!
An Urgent Warning For Freelancers Concerned About 2024
An Urgent Warning For Freelancers Concerned About 2024
Following OpenAI's (ChatGPT), Elon's (xAI), and Amazon's (Olympus)
Stunning November AI Announcements...
We Have Reached A Crucial Crossroads
For The Future of Copywriting.
The November Updates Confirm:
Only Two Types of Copywriters Will Exist in the Coming Year…
The Bots & The Best
The Bots Will Replace All But The Best and
The Best (If They’re Fast) Will Thrive Like Never Before
By Providing The Critical Human Element To Sales Campaigns!
An Urgent Warning For Freelancers Concerned About 2024
Let’s Get Your 2024 Plan Together!
The Copywriting Crossroads Summit was a smash success. Copywriters who attended called it “life-changing” and said they now have “total clarity” on how to position themselves as a Best In Category Copywriter for 2024.
There is still time for you!
Rob and Kevin are actively coaching copywriters inside the CCS Private Club right now.
Get your full high-quality recording of the Summit, your personal Playbook, and we will help you put your plan into action!
An Urgent Warning For Freelancers Concerned About 2024
Following OpenAI's (ChatGPT), Elon's (xAI), and Amazon's (Olympus)
Stunning November AI Announcements...
We Have Reached A Crucial Crossroads
For The Future of Copywriting.
The November Updates Confirm:
Only Two Types of Copywriters Will Exist in the Coming Year…
The Bots & The Best
The Bots Will Replace All But The Best and
The Best (If They’re Fast) Will Thrive Like Never Before
By Providing The Critical Human Element To Sales Campaigns!
That’s why for Two Days in December,
Where I Will Demonstrate The Bot/Best Hybrid Model
That Has Become The New Standard in Direct Response.
Then, Together, You and I Will Create
Your Own Personal Playbook for Becoming…
A “Best In Category” Copywriter
Before 2024 Even Begins!
Before 2024 Even Begins!
That means More Work with Better Clients at Higher Pay…
If you know how to position your new and existing skills to
meet the most urgent human copy demands next year.
That’s why for Two Days in December,
I’m hosting an Emergency Strategy Session Broadcasting LIVE From The Studio in Tampa!
Where I Will Demonstrate The Bot/Best Hybrid Model
That Has Become The New Standard in Direct Response.
Then, Together, You and I Will Create
Your Own Personal Playbook for Becoming…
A “Best In Category” Copywriter
Before 2024 Even Begins!
Before 2024 Even Begins!
That means More Work with Better Clients at Higher Pay…
If you know how to position your new and existing skills to
meet the most urgent human copy demands next year.
December 6-7, 2023, Broadcast Live Online!
Spend Two Days With Me And You Will Lead The Field in 2024.
This is not just “information” – this is a LIVE, interactive coaching event!
Over two days together, you and I will…
- Discover the Best Human Element Copy Categories that will increase in demand for 2024…
- Choose where YOU can specialize based on your existing experience and natural abilities…
-
Meet “Best In Category” copywriters who are leveraging the hybrid model to absolutely thrive in the new standard…
-
Connect with the companies and clients who are hiring Human Element copywriters to bring their campaigns to life…
-
Customize your 111 Day Action Plan to stay in demand starting in December and propelling you throughout 2024 and beyond…
-
PLUS, my team will be hands-on in the chat and during break-out sessions to give you all the help you need to get clear, confident, and ready to have the best year ever in your copywriting career!
Join Me and My Elite Team of A-list Coaches for:
December 6-7, 2023, Broadcast Live Online!
Spend Two Days With Me And You Will Lead The Field in 2024.
This is not just “information” – this is a LIVE, interactive coaching event!
Over two days together,
you and I will…
you and I will…
- Discover the Best Human Element Copy Categories that will increase in demand for 2024…
- Choose where YOU can specialize based on your existing experience and natural abilities…
-
Meet “Best In Category” copywriters who are leveraging the hybrid model to absolutely thrive in the new standard…
-
Connect with the companies and clients who are hiring Human Element copywriters to bring their campaigns to life…
-
Customize your 111 Day Action Plan to stay in demand starting in December and propelling you throughout 2024 and beyond…
-
PLUS, my team will be hands-on in the chat and during break-out sessions to give you all the help you need to get clear, confident, and ready to have the best year ever in your copywriting career!
Watch this video...
Don’t put this off. Now is NOT the time to sit on your hands and wait.
What you do, or don’t do, in the remainder of 2023 will have a major impact on how 2024 goes for you.
Make the right moves, and 2024 could be your best year ever in copywriting.
Watch this video...
Don’t put this off. Now is NOT the time to sit on your hands and wait.
What you do, or don’t do, in the remainder of 2023 will have a major impact on how 2024 goes for you.
Make the right moves, and 2024 could be your best year ever in copywriting.
Hey, it’s Kevin Rogers here.
Look…
You and I have both watched this trend unfolding all year long.
Established copywriters, considered experts in their specialties, are leveraging their experience, embracing change, and riding a revenue renaissance in their careers.
While the fence-sitters, posers, and copy gossips quietly fade from existence in search of a new field in which to play pretend.
As we enter 2024, we no longer need to ponder, as we did at this time last year, “what the future holds” for copywriting.
The future has arrived and the options are crystal clear: Become the kind of copywriter who guides advancing technology into our new copywriting reality.
Or, move over before you are run over by AI and machine learning technology.
You don’t need to be a programmer, engineer, or data nerd because…
Hey, it’s Kevin Rogers here.
Look…
You and I have both watched this trend unfolding all year long.
Established copywriters, considered experts in their specialties, are leveraging their experience, embracing change, and riding a revenue renaissance in their careers.
While the fence-sitters, posers, and copy gossips quietly fade from existence in search of a new field in which to play pretend.
As we enter 2024, we no longer need to ponder, as we did at this time last year, “what the future holds” for copywriting.
The future has arrived and the options are crystal clear: Become the kind of copywriter who guides advancing technology into our new copywriting reality.
Or, move over before you are run over by AI and machine learning technology.
You don’t need to be a programmer, engineer, or data nerd because…
Including: Jay Abraham, Jeff Walker, Jon Benson, Chris Haddad, Parris Lampropoulos, Todd Brown, Rich Schefren, Marcella Allison, Brian Kurtz, Laura Belgray, Justin Goff, Daniel Throssell, Peter Kell, Joshua Lee Henry, Kyle Milligan, Lukas Resheske, Kelly Brown, Michael Ford, and many others.
I was on a single mission to learn what the best are doing to stay ahead of AI and machine learning, and the answer is simple:
The Best Copywriters are even more coveted (i.e., highly compensated) for the same work they’ve been doing all along.
The one difference is that their process is now fueled by the power of AI tools.
So they’re doing less of the actual writing and spending more time providing the selling psychology and messaging strategy.
Yes…
Savvy copywriters
are essentially
being paid to “Chief The Bots!”
This means that right now, Human Element Copywriters are in high demand for their ability to communicate, connect, and convert in ways that the bots cannot.
To take the 60-80% of usable (often even good) copy that advanced AI language models can provide, and HUMANIZE it so it resonates with, ya know…
Actual PEOPLE!
The ones with the NEEDS, DESIRES, and… WALLETS.
Chiefing “bot copy” is a really good gig!
And the need for it will only increase as more and more companies embrace AI and quickly discover its limitations.
However, this also means that…
A lot of people currently calling themselves “copywriters” WILL be replaced by large language models (LLMs) next year.
This is…
This means that right now, Human Element Copywriters are in high demand for their ability to communicate, connect, and convert in ways that the bots cannot.
To take the 60-80% of usable (often even good) copy that advanced AI language models can provide, and HUMANIZE it so it resonates with, ya know…
Actual PEOPLE!
The ones with the NEEDS, DESIRES, and… WALLETS.
Chiefing “bot copy” is a really good gig!
And the need for it will only increase as more and more companies embrace AI and quickly discover its limitations.
However, this also means that…
A lot of people currently calling themselves “copywriters” WILL be replaced by large language models (LLMs) next year.
This is…
It’s time to REDEFINE what it means to be a “copywriter” in 2024 and beyond.
A Copywriter is NO LONGER:
- Page filler (information-based articles and posts)
-
Title writer (Social posts, videos, podcasts, taglines)
- Content Provider (Blog posts, podcast show notes, SEO)
A Copywriter GOING FORWARD is a:
- Researcher (Seeing beyond the data and engaging in dialogue)
-
Storyteller (Finding and telling nuanced stories relevant to the customer)
- Strategist (Planning campaigns with real time market conditions)
- Resonator (Guiding voice of brand and the human voices behind the brand)
- Connector (Engaging as a human with the market to understand core desires)
- Convertor (Utilizing know, like, trust, and urgency to convert the sale)
Think of it like this…
If what you do is a “nice to have” for your clients, meaning it serves a purpose, but does not make sales, then that work has a fast approaching expiration date.
There is simply…
The Copywriting Crossroads
At Which We Stand
A Copywriter is NO LONGER:
- Page filler (information-based articles and posts)
-
Title writer (Social posts, videos, podcasts, taglines)
- Content Provider (Blog posts, podcast show notes, SEO)
A Copywriter GOING FORWARD is a:
- Researcher (Seeing beyond the data and engaging in dialogue)
-
Storyteller (Finding and telling nuanced stories relevant to the customer)
- Strategist (Planning campaigns with real time market conditions)
- Resonator (Guiding voice of brand and the human voices behind the brand)
- Connector (Engaging as a human with the market to understand core desires)
- Convertor (Utilizing know, like, trust, and urgency to convert the sale)
Think of it like this…
If what you do is a “nice to have” for your clients, meaning it serves a purpose, but does not make sales, then that work has a fast approaching expiration date.
There is simply…
No more middle ground
No more ‘good enough’
No more ‘getting by’
It’s time to turn pro or go home.
And, it doesn’t matter whether you choose to specialize in Email Copywriting, Landing Pages, Video Sales Letters, Webinars, Media Ads, or any other established funnel assets…
What matters is that you are able to drive strategy and optimize output from AI.
It also doesn’t matter how long you’ve been working in, or studying the craft of, copywriting.
Everyone learns at a different pace.
I know copywriters with less than a year in the game who outperform legends on the regular.
It’s time to turn pro or go home.
And, it doesn’t matter whether you choose to specialize in Email Copywriting, Landing Pages, Video Sales Letters, Webinars, Media Ads, or any other established funnel assets…
What matters is that you are able to drive strategy and optimize output from AI.
It also doesn’t matter how long you’ve been working in, or studying the craft of, copywriting.
Everyone learns at a different pace.
I know copywriters with less than a year in the game who outperform legends on the regular.
If you “get it” you can make it.
So, if you are smart, hungry, and dedicated, the odds are in your favor, but time is not on your side.
Plain facts:
- There is no more time for taking the next “hot” course that will surely flood the market in January…
-
No more hoping a “miracle mega prompt” is going to provide the “hack” you need…
-
And no more praying that the next version of ChatGPT is going to save you - it won’t!
Copywriting is a team sport, yes, but it is made up of individuals.
Just like football or baseball; the best at their positions are responsible for the win in any given game.
They are specialists at their positions. Now it’s time for you to become that same kind of specialist.
So, if you are smart, hungry, and dedicated, the odds are in your favor, but time is not on your side.
Plain facts:
- There is no more time for taking the next “hot” course that will surely flood the market in January…
-
No more hoping a “miracle mega prompt” is going to provide the “hack” you need…
-
And no more praying that the next version of ChatGPT is going to save you - it won’t!
Here’s What You MUST
Understand Today…
AI is being incorporated into almost every software, search engine, marketplace, and social media platform, but most people (including many so-called “copywriters”) do not understand what this means.
- If you use mainstream AI solutions (right out the box), you risk sounding like, behaving like, and ultimately becoming "A Bot” and putting your future at risk
-
If you don't understand how to best use any of these technologies and optimize the (inconsistent and unreliable) outputs, you are giving up your competitive edge.
-
If you are not able to use your Human creativity to optimize AI results, you risk being overlooked and replaced by a lesser-qualified, but more tech-savvy person.
Look, things are changing fast...
That's why I recently locked myself in a room for an entire day with the industry's top leaders to find out first hand what's working right now.
Here’s What You MUST
Understand Today…
AI is being incorporated into almost every software, search engine, marketplace, and social media platform, but most people (including many so-called “copywriters”) do not understand what this means.
For the average person, it may appear these advancements are making their lives "easier"...
But, for the copywriter - someone whose earnings are based upon creativity…
It means:
- If you use mainstream AI solutions (right out the box), you risk sounding like, behaving like, and ultimately becoming "A Bot” and putting your future at risk
-
If you don't understand how to best use any of these technologies and optimize the (inconsistent and unreliable) outputs, you are giving up your competitive edge.
-
If you are not able to use your Human creativity to optimize AI results, you risk being overlooked and replaced by a lesser-qualified, but more tech-savvy person.
Look, things are changing fast...
That's why I recently locked myself in a room for an entire day with the industry's top leaders to find out first hand what's working right now.
My Biggest Takeaway From an 8-hour Think Tank With 19 Of The Best Copywriters In The World…
(The Copy Legends Lock-In Event hosted by Todd Brown, Oct 2023. Read on to hear how a “non-guru” stole the show.)
The #1 thing for you to understand since ChatGPT crashed the gates of “Copyworld” last November:
The Bots are amazing for many things like general research, testing automations, and content creation… But when it comes to SELLING, they fall painfully short.
That’s because they cannot COMMUNICATE in a way that CONNECTS like humans can.
They are data machines, not dialogue directors.
They are analytical, not strategic.
They are clever, but not crafty.
This is not my opinion, this was the CONSENSUS of every top-level expert in the room.
My Biggest Takeaway From an 8-hour Think Tank With 19 Of The Best Copywriters In The World…
(The Copy Legends Lock-In Event hosted by Todd Brown, Oct 2023.
Read on to hear how a “non-guru” stole the show.)
Read on to hear how a “non-guru” stole the show.)
If you’re “in the know,” you’ve probably seen and heard a lot about this exclusive gathering of the most legendary copywriters in the industry put on by Todd Brown back in October.
Videos of the event are now selling for $3,000, and, yes, the tactics shared there were incredibly valuable.
But, right now, I’m going to tell you the most important thing I learned that day after immersing myself with the very best in the business…
The #1 thing for you to understand since ChatGPT crashed the gates of “Copyworld” last November:
Is that the top companies using Direct Response marketing to drive their sales have all come to the same conclusion…
The Bots are amazing for many things like general research, testing automations, and content creation… But when it comes to SELLING, they fall painfully short.
That’s because they cannot COMMUNICATE in a way that CONNECTS like humans can.
They are data machines, not dialogue directors.
They are analytical, not strategic.
They are clever, but not crafty.
This is not my opinion, this was the CONSENSUS of every top-level expert in the room.
So, what does that mean
for copywriters?
for copywriters?
It means that the ultimate solution to these machine learning limitations…
Is a HYBRID of Bots for idea generation and creative ‘grunt work’... Plus, “Human Element Copywriters” for strategy, connection, and conversion.
This is very good news.
Because, finally…
So, what does that mean
for copywriters
for copywriters
It means that the ultimate solution to these machine learning limitations…
Is a HYBRID of Bots for idea generation and creative ‘grunt work’... Plus, “Human Element Copywriters” for strategy, connection, and conversion.
This is very good news.
Because, finally…
The right people in our industry are being rewarded,
while the dead weight is being tossed aside.
The right people in our industry are being rewarded,
while the dead weight is being tossed aside.
That may sound harsh coming from good ‘ol “Papa Kev,” but the stakes are the highest they’ve ever been in my twenty years in this business.
And, you know what?
I’m not even mad about it.
Because, frankly…
This is the cleansing our industry needs right now.
That may sound harsh coming from good ‘ol “Papa Kev,” but the stakes are the highest they’ve ever been in my twenty years in this business.
And, you know what?
I’m not even mad about it.
Because, frankly…
This is the cleansing our industry needs right now.
For years, phony gurus have been selling direct response copywriting as a ‘get rich quick’ biz-op scheme, and the influx of misguided opportunists has soured our entire industry to the world.
It’s time for us to reclaim our significance.
Copywriting has never been a place for the half-hearted hobbyist.
Copywriting is a calling.
It’s difficult, complex work, and we love it that way.
Those who succeed in copywriting have earned the pride they feel in wearing the badge.
People call us weird, and we say, “Thanks. We know!”
You have to be friggin’ weird to love a craft you can never quite master.
Where every product of your relentless work can either make sales history, or flop miserably.
Where the rules of compliance are constantly changing, yet the fundamentals of psychology stay the same.
Where anyone can claim expertise in our field, but results never lie.
Which leads me to…
Why a “non-guru” named Donnie French blew away
the room at the Legends Lock-In…
Google him and you’ll find almost nothing aside from his job title on LinkedIn (where he’s yet to post a single article):
“Direct Response Copy Chief, Performance Golf”
It was Rich Schefren who insisted Todd Invite Donnie, and soon all 18 other copy legends knew exactly why.
See, Donnie is a copywriter, and a Copy Chief, but like most of the best in our field, he does his work behind the scenes.
(Here’s what legendary copywriter Jon Benson said about Donnie after the lock-in)
How The Best Clients View Copywriting in 2024
At one point during the lock-in we were discussing upsell sequences… Justin Goff, who was there, is the undisputed best at these.
But, get this…
Donnie mentioned that he has spent “at least $300,000 hiring copywriters to beat Justin’s upsell sequence.”
Now, mad respect to Justin for being so bulletproof on upsells, however, the part of that statement that nearly KNOCKED ME OFF MY CHAIR was the fact that…
A true marketer like Donnie thinks nothing about investing three hundred thousand dollars to improve just ONE part of a funnel.
Let that sink in.
He’s just one guy from one company in one niche happily forking over this kind of money for better copy.
So, you can bet he’s fully aware of what the bots can do – and using them for all they’re worth.
On the flip side…
He is also extremely aware of their LIMITATIONS, and will spare no expense to fill the gap.
Why a “non-guru” named Donnie French blew away
the room at the Legends Lock-In…
Google him and you’ll find almost nothing aside from his job title on LinkedIn (where he’s yet to post a single article):
“Direct Response Copy Chief, Performance Golf”
(Here’s what legendary copywriter Jon Benson said about Donnie after the lock-in)
He doesn’t care about likes on social media… doesn’t sell courses… or post videos bragging about how he’s “crushing it.”
He spends his time and energy getting RESULTS.
He spends millions every year testing strategies on all media platforms.
Like the other bests in our field, Donnie wakes up every day with one simple obsession:
Beat The Control!
How The Best Clients View Copywriting in 2024
At one point during the lock-in we were discussing upsell sequences… Justin Goff, who was there, is the undisputed best at these.
But, get this…
Donnie mentioned that he has spent “at least $300,000 hiring copywriters to beat Justin’s upsell sequence.”
Now, mad respect to Justin for being so bulletproof on upsells, however, the part of that statement that nearly KNOCKED ME OFF MY CHAIR was the fact that…
A true marketer like Donnie thinks nothing about investing three hundred thousand dollars to improve just ONE part of a funnel.
Let that sink in.
He’s just one guy from one company in one niche happily forking over this kind of money for better copy.
So, you can bet he’s fully aware of what the bots can do – and using them for all they’re worth.
On the flip side…
He is also extremely aware of their LIMITATIONS, and will spare no expense to fill the gap.
Are You Seeing The Sheer
Size of the Opportunity Here
If you’re feeling scared about the future of copywriting in the age of AI, it’s because you haven’t been paying close enough attention.
Or, you’ve been playing the game too small.
I say this with respect.
I’m also saying it as loudly as possible because WE ARE at this crucial crossroads.
So, let me say it again:
2024 Can Easily Be Your Best Year In Copywriting…
IF you have the right plan, and follow it fearlessly.
My mission with this summit is to give you that plan, and the confidence you need to go make it happen.
Are You Seeing The Sheer
Size of the Opportunity Here?
If you’re feeling scared about the future of copywriting in the age of AI, it’s because you haven’t been paying close enough attention.
Or, you’ve been playing the game too small.
I say this with respect.
I’m also saying it as loudly as possible because WE ARE at this crucial crossroads.
So, let me say it again:
2024 Can Easily Be Your Best Year In Copywriting…
IF you have the right plan, and follow it fearlessly.
My mission with this summit is to give you that plan, and the confidence you need to go make it happen.
So, what’s your next move?
Beat The Bots and Become a Coveted, Highly-Compensated, and
In Demand Human Element Copywriter in 2024.
You’ll notice that I’ve kept the price as low as possible so this crucial game plan is accessible to anyone who wants it.
Here’s how I’m keeping the cost so affordable…
There are:
- No affiliates for me to pay.
-
No travel, or meals, or lodging expenses for you to attend.
-
No “one click” upsells (sorry, Justin) after you purchase.
Just $499 $299 one time - that is all you’ll pay.
So, what’s your next move?
Well, you human creative “weirdo,” you…
During the Copywriting Crossroads Summit, I’m going to tell you EVERYTHING you need to know, and give you a rock-solid plan for what to do over the next 111 days (critical timing), so you can…
Beat The Bots and Become a Coveted, Highly-Compensated, and
In Demand Human Element Copywriter in 2024.
You’ll notice that I’ve kept the price as low as possible so this crucial game plan is accessible to anyone who wants it.
Here’s how I’m keeping the cost so affordable…
There are:
Just $499 $299 one time - that is all you’ll pay.
What Will We Cover During
The Summit?
(Kevin with Copy Chief CIO, Rob Tillman, at Copy Chief Live)
In the studio with me will be our Chief Innovations Officer, Rob Tillman.
If you haven’t yet met Rob, you’ll see very quickly why I’m flying him all the way from Los Angeles to be at my side for this summit.
Before joining Copy Chief in January, Rob was an aerospace executive. He is a Six Sigma certified business strategist, has led massive innovation projects around the globe, and is a member of Forbes Technology Council.
Rob is the wizard behind our own internal machine learning development.
Of all the tech savvy people I’ve met and spoken at length with about AI over this year, no one’s understanding compares to Rob’s.
He not only has the longest history of working with advanced machine learning models, he’s the only person I know who has bought and tested almost every single AI software to come out over the last year.
He loves this stuff, and like me, he’s obsessed with simplifying the process of leveraging AI to help us write better copy that honors the creative’s role in the process.
In addition to Rob and myself, we have some special guests lined up.
What Will We Cover During
The Summit?
After you purchase you’ll be sent an email with some special instructions for how to prepare for the summit, including your Personal 111 Day Playbook.
All you have to do from there is click to enter the LIVE stream event and open your playbook (both provided in your instructions).
We’ll go live at 10 am ET and end at 4 pm ET on both days, December 6th and 7th.
(IMPORTANT: If you aren’t able to attend live, we will provide you with same-day replays.)
I’ll be streaming live from the studio here in Tampa…
I chose to do this in the studio because it’s the best set up for an in-depth coaching event like this.
Unlike a standard Zoom call, I’ll be able to see everyone at once right in front of me. So, I’ll know, in real time, when things are crystal clear and which things you might need extra help with.
(Kevin with Copy Chief CIO, Rob Tillman, at Copy Chief Live)
In the studio with me will be our Chief Innovations Officer, Rob Tillman.
If you haven’t yet met Rob, you’ll see very quickly why I’m flying him all the way from Los Angeles to be at my side for this summit.
Before joining Copy Chief in January, Rob was an aerospace executive. He is a Six Sigma certified business strategist, has led massive innovation projects around the globe, and is a member of Forbes Technology Council.
Rob is the wizard behind our own internal machine learning development.
Of all the tech savvy people I’ve met and spoken at length with about AI over this year, no one’s understanding compares to Rob’s.
He not only has the longest history of working with advanced machine learning models, he’s the only person I know who has bought and tested almost every single AI software to come out over the last year.
He loves this stuff, and like me, he’s obsessed with simplifying the process of leveraging AI to help us write better copy that honors the creative’s role in the process.
In addition to Rob and myself, we have some special guests lined up.
Throughout the Summit, I’m going to introduce you to copywriters and business owners who are embracing the Bot/Best Hybrid model to achieve breakthrough results in their businesses.
More may be added, but right now I’m excited to announce:
Throughout the Summit, I’m going to introduce you to copywriters and business owners who are embracing the Bot/Best Hybrid model to achieve breakthrough results in their businesses.
More may be added, but right now I’m excited to announce:
You’ll also hear from my personal,
Panel of Pros - Working copywriters who are set to dominate in 2024:
Brenna McGowan (Launching)
Chris Orzechowski (Email/Ecomm)
Joshua Lee Henry (Copy Chiefing)
Justin Blackman (Voice)
You’ll also hear from my personal,
Panel of Pros - Working copywriters who are set to dominate in 2024:
Brenna McGowan (Launching)
Chris Orzechowski (Email/Ecomm)
Joshua Lee Henry (Copy Chiefing)
Justin Blackman (Voice)
Chris Peterson (List Management)
Here’s a general outline of what we’ll dig into each day during the summit:
Day 1
The New Copywriting Paradigm for 2024
(10 am- 4 pm ET - Streaming live from the studio)
Interactive presentation with Kevin and Rob, plus special guest copywriters and hiring partners, covering:
Day 2
Your 111 Day Plan To Stay In Demand
(10 am-4 pm ET - Streaming live from the studio)
- The biggest obstacle to your copywriting career or business in 2024…
-
Why these 3 “common practices” MUST be avoided to be successful in the new copywriting paradigm…
-
How (and where) to "show up" for your clients or risk being mistaken for "A Bot" instead of "The Best"...
-
How to claim official standing as a Top Voice on LinkedIn (no matter how much experience you have) and be seen and respected as an expert authority in your copywriting specialty…
-
Exactly how to use your personal 111 Day Action Plan to kick off the first quarter of 2024 and make this your highest earning year in copywriting yet!
-
Why the 21 days remaining in 2023 (beginning the Monday after the summit) are absolutely critical for gaining momentum going into the new year, and…
-
How to use the "Reverse-Callout" section of the 111-day plan, so you ensure this doesn't become another failed "New Year's Resolution."
Here’s a general outline of what we’ll dig into each day during the summit:
Day 1
The New Copywriting Paradigm
for 2024
(10 am- 4 pm ET - Streaming live from the studio)
Interactive presentation with Kevin and Rob, plus special guest copywriters and hiring partners, covering:
- Why the best copywriters in the world expect their businesses to increase in 2024…
-
The top revenue-boosting services to add to your packages, and which ones to dump immediately…
-
The reasons UpWork and other freelancing platforms will be a complete dead end in 2024, and where to go instead to find the best clients…
-
How business owners have changed their expectations of copywriters inside the new paradigm (and exactly how to speak their language when pitching your services)...
-
How to reposition your services to make yourself irreplaceable to the best companies in the game right now…
Day 2
Your 111 Day Plan To Stay In Demand
- The biggest obstacle to your copywriting career or business in 2024…
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Why these 3 “common practices” MUST be avoided to be successful in the new copywriting paradigm…
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How (and where) to "show up" for your clients or risk being mistaken for "A Bot" instead of "The Best"...
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How to claim official standing as a Top Voice on LinkedIn (no matter how much experience you have) and be seen and respected as an expert authority in your copywriting specialty…
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Exactly how to use your personal 111 Day Action Plan to kick off the first quarter of 2024 and make this your highest earning year in copywriting yet!
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Why the 21 days remaining in 2023 (beginning the Monday after the summit) are absolutely critical for gaining momentum going into the new year, and…
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How to use the "Reverse-Callout" section of the 111-day plan, so you ensure this doesn't become another failed "New Year's Resolution."
So, What’s All This Worth?
If we were to add up the value of my time alone, the price for two days of consulting is $15,000.
Rob’s fee is even higher than mine - $20,000 for two days of consulting.
So, you’re getting a minimum of $35,000 of coaching from Rob and I alone!
Not to mention the value of our special guests (imagine what an hour with Donnie, Rich, Lukas, or Chris would cost), my personal team of A-list coaches, and the strength of my entire team fully present in the chat to help you with your plan.
Plus, the studio rental to make this fully interactive (I will see every one of you) is costing us $15,000.
If this were a private consulting event, I would charge upwards of $60,000 for the two days.
Legit!
But, of course, I’m not going to charge you $60,000 for this potentially life-changing coaching.
I’m not going to charge even $10,000 (although it would be totally worth it!)
And, you know what?
I was originally going to charge $1,000 for this event, which you and I both know would be a total no-brainer…
But, I decided not to charge even half that much!
My team, my wife, my therapist, and even my dog, all agreed that I’d be certifiably CRAZY not to charge at least $499 for delivering this level of value!
So I lured them all into a walk-in freezer and slammed the door just like in a bad 90’s sitcom…
And before they could escape I wrote this page and decided to charge…
Just $499 $299 for this career-altering two-day Summit!
So, What’s All This Worth?
If we were to add up the value of my time alone, the price for two days of consulting is $15,000.
Rob’s fee is even higher than mine - $20,000 for two days of consulting.
So, you’re getting a minimum of $35,000 of coaching from Rob and I alone!
Not to mention the value of our special guests (imagine what an hour with Donnie, Rich, Lukas, or Chris would cost), my personal team of A-list coaches, and the strength of my entire team fully present in the chat to help you with your plan.
Plus, the studio rental to make this fully interactive (I will see every one of you) is costing us $15,000.
If this were a private consulting event, I would charge upwards of $60,000 for the two days.
Legit!
But, of course, I’m not going to charge you $60,000 for this potentially life-changing coaching.
I’m not going to charge even $10,000 (although it would be totally worth it!)
And, you know what?
Just $499 $299 for this career-altering two-day Summit!
I mean, level with me…
If you don’t think you can recoup your three hundred bucks in just ONE PROJECT using what I show you, then you probably should not attend.
Honestly, if you apply even a fraction of the game-changing tactics you learn, this could be the single best investment you ever make in your copywriting business.
So, seriously…
Why am I charging so little for all this?
Because this is a major “decision point” in your copywriting career.
Look, I’m committed to innovation and moving the industry forward and...
I am passionate and committed to helping you SEE, and ACT ON this incredible opportunity in front of you right now.
Like I said, this is the most important moment I’ve ever experienced in my twenty years in this industry.
I genuinely believe that you NEED this plan if you are going to survive and thrive as a copywriter in 2024.
And I do not want price to be an issue.
However…
I do have one slightly hidden agenda with this summit…
See, I’ve been coaching freelance copywriters for over ten years now.
And, honestly, I don’t need to make a profit on this event.
What I need is to help as many copywriters as possible to step up to the future with me.
Because…
Why am I charging so little for all this?
Because this is a major “decision point” in your copywriting career.
Look, I’m committed to innovation and moving the industry forward and...
I am passionate and committed to helping you SEE, and ACT ON this incredible opportunity in front of you right now.
Like I said, this is the most important moment I’ve ever experienced in my twenty years in this industry.
I genuinely believe that you NEED this plan if you are going to survive and thrive as a copywriter in 2024.
And I do not want price to be an issue.
However…
I do have one slightly hidden agenda with this summit…
See, I’ve been coaching freelance copywriters for over ten years now.
And, honestly, I don’t need to make a profit on this event.
What I need is to help as many copywriters as possible to step up to the future with me.
Because…
What Will We Cover During
The Summit?
In the last few months alone, I have placed copywriters with major players in the world of Direct Response, like…
What Will We Cover During
The Summit?
In the last few months alone, I have placed copywriters with major players in the world of Direct Response, like…
Here are a few quotes of praise for our recruiting so you know I’m not ‘talking outta me arse’ here:
It’s time to replenish my talent pool.
I do not charge copywriters for making these connections!
Here are a few quotes of praise for our recruiting so you know I’m not ‘talking outta me arse’ here:
Here’s the thing…
These companies aren’t accepting just any copywriters… they only want the best people in my community and my programs.
So…
It’s time to replenish my talent pool.
That means, if you’re already a member of Copy Chief, it’s time to step up and become one of the best at what you do - and make sure you are known for it.
If you are not in my world yet, it’s time to get to know and trust me - and me, you - so I can refer you to the best marketing companies on the planet.
How do we do that?
Spending these two days working closely together and going deep on your Human Element Copywriting specialty will put you squarely in my world, and give you a “card” in my “Referal Rolodex” as the “go-to” expert in your field.
I can only recommend copywriters that I know personally have the skills, the dedication, and follow the PRO CODE mindset.
My reputation in the industry relies on it.
And, here’s one more thing it’s important for you to know…
I get paid by the companies who understand the value of quality, human, copywriters.
It's one of those rare and beautiful triple wins.
Here’s everything you’re getting:
- Two 6-hour days of real-time, hands-on coaching with Kevin Rogers and Rob Tillman
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Live, interactive Deep Dives with our special guests and exclusive hiring partners like Rich Schefren, Donnie French, Lukas Resheske, and Chris Haddad
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Your personally customized 111 Day Playbook for making 2024 your best year ever in copywriting
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Live support from my private team of coaches inside the chat and during Q&A sessions
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Full access to our special guests, including the world’s best copywriters and hiring partners hungry to bring on more Human Element copy talent
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Bonus: 30 Days access to Copy Chief, including the #1 Job Board in copywriting
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Bonus: 30 Day access to our full suite of A-List trainings, including the Copywriting “Money Skills” that are in highest demand in 2024 (and beyond)
If You’re Ready to Step Up,
I’m Ready To Lift You Up
Join Me and My Personal Team of A-lister Coaches for:
The Copywriting Crossroads Summit 2024
All for a one-time, zero upsell, nothing-else-to-buy, price of…
I will see you there!
-Kevin
Here’s everything you’re getting:
If You’re Ready to Step Up,
I’m Ready To Lift You Up
Join Me and My Personal Team of A-lister Coaches for:
The Copywriting Crossroads Summit 2024
All for a one-time, zero upsell, nothing-else-to-buy, price of…
I will see you there!
-Kevin
You got questions, I got answers:
(If there’s else you want to know about the event, email support@copychief.com)
“What if I can’t attend some or any of the summit live?”
No worries. We will get you same-day replays of the full Summit each day, including video, AI note-taking summaries, transcripts, and chat history.
“I don’t like online events, can I attend in person?”
In case you’re thinking “virtual events” aren’t for you, believe me, you will be surprised!
I hosted my first virtual event during the pandemic and I was amazed at the level of engagement and fun throughout the entire event.
This is no run-of-the-mill “zoom call” format… every single person at this summit will have a front-row seat, and I will see you right in front of me on the screen (so long as you have your camera on.)
Check out what Juho said about attending one of my virtual events…
So, no, you can’t attend in-person as there’s no seating in the studio, but just imagine how happy your pets will be about having you home.
“How do I login to join the live event?”
After you purchase your ticket, you will receive an email with the link to join the livestream.
“Is there a money-back guarantee?”
No refunds on live events.
“How do I customize my Playbook?”
Your personal 111 Day Playbook will be delivered to you via email in a fillable PDF format, so you can customize it in real time during the event.
We will guide you through the specifics and provide time during the event for you to do this, plus we will have “raise your hand” coaching sessions throughout the event to make sure you get the help you need.
“Will I really get personal attention during the summit?”
Absolutely. We are all about personal attention. Aside from the interaction with myself and Rob live in the studio, my full coaching team will be there with you in the chats to answer your questions and even coach you in private chats to make sure you are taken care of.
“I’m not confident I can become one of the “best” copywriters, what does that actually mean?”
The #1 thing that keeps dedicated copywriters from succeeding is trying to learn everything instead of choosing ONE thing they feel naturally good at and focusing their energy on becoming proficient in that first.
During the summit my team and I will show you the categories of copy that are always in high demand, and help you choose the “money skill” that feels best for you. So, even if you’re new to copywriting, or have been pinballing around for a while, you’ll know where to put your time and energy now to make big strides toward becoming one of the best.
(If there’s else you want to know about the event, email support@copychief.com)
You got questions,
I got answers:
I got answers:
(If there’s else you want to know about the event, email support@copychief.com)
“What if I can’t attend some or any of the summit live?”
No worries. We will get you same-day replays of the full Summit each day, including video, AI note-taking summaries, transcripts, and chat history.
So, no, you can’t attend in-person as there’s no seating in the studio, but just imagine how happy your pets will be about having you home.
“How do I login to join the live event?”
After you purchase your ticket, you will receive an email with the link to join the livestream.
“Is there a money-back guarantee?”
No refunds on live events.
“How do I customize my Playbook?”
Your personal 111 Day Playbook will be delivered to you via email in a fillable PDF format, so you can customize it in real time during the event.
We will guide you through the specifics and provide time during the event for you to do this, plus we will have “raise your hand” coaching sessions throughout the event to make sure you get the help you need.
“Will I really get personal attention during the summit?”
Absolutely. We are all about personal attention. Aside from the interaction with myself and Rob live in the studio, my full coaching team will be there with you in the chats to answer your questions and even coach you in private chats to make sure you are taken care of.
“I’m not confident I can become one of the “best” copywriters, what does that actually mean?”
The #1 thing that keeps dedicated copywriters from succeeding is trying to learn everything instead of choosing ONE thing they feel naturally good at and focusing their energy on becoming proficient in that first.
During the summit my team and I will show you the categories of copy that are always in high demand, and help you choose the “money skill” that feels best for you. So, even if you’re new to copywriting, or have been pinballing around for a while, you’ll know where to put your time and energy now to make big strides toward becoming one of the best.
(If there’s else you want to know about the event, email support@copychief.com)
